responsible packaging
Since 2010, we’ve been reinventing our packaging and shipping methods to
reduce our impact on the planet.
Our philosophy is to minimize packaging where possible and commit to using responsibly made alternatives.
packaging reduction
Between 2010–2020 we eliminated over 20 million plastic bags
from prAna consumer products.
Other ways we’ve eliminated and reduced packaging, also known as “lightweighting”:
impactful eliminations
• Plastic polybags
• Plastic and paper covers on trims and findings
• Tissue paper in folded garments
• Cardboard liners
• Plastic and paper covers on trims and findings
• Tissue paper in folded garments
• Cardboard liners
methods of lightweighting
• Roll-Pack Method: A special folding method we pioneered in 2010, developed after years of trial and error, that secures our products with a recyclable raffia tie vs. plastic
• Origami-style paper packaging for our accessories that uses no plastic or metal fasteners
• Streamlined our hang tags down to essential components
• Origami-style paper packaging for our accessories that uses no plastic or metal fasteners
• Streamlined our hang tags down to essential components
responsible materials
how we evolved our packaging
• Switched from uncertified virgin paper to FSC certified and/or recycled content
• Eliminated plastic from all direct-to-consumer packaging
• Switched moisture management products to bentonite clay packs
We’re constantly innovating to ensure we’re using materials with the lowest impact. We continue to test and pilot science-backed materials, like recycled paper bags and the seaweed-based Sway Polybag.
• Eliminated plastic from all direct-to-consumer packaging
• Switched moisture management products to bentonite clay packs
We’re constantly innovating to ensure we’re using materials with the lowest impact. We continue to test and pilot science-backed materials, like recycled paper bags and the seaweed-based Sway Polybag.
industry collaboration
In 2020, we launched The Responsible Packaging Movement to deepen our impact and create industry-wide change.
Since then, over 150 brands joined our mission to eliminate excess packaging waste
from our supply chains in a responsible, long-lasting way.
from our supply chains in a responsible, long-lasting way.